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3. Invite Guest Writers to Write in Your EzineInvite guest writers to write in your Ezine Many publishers invite guest writers to contribute to their Ezine. You could do the same. Also, it is a good practice to ask your readers to contribute content to your ezine by devoting an entire section such as “The Readers’ Corner”. This will not only encourage reader involvement but also build a small Internet community with your Ezine at the center of it. You also get good inputs from your readers that way and motivate them to contribute more and more. It is a smart trick to get good information for your Ezine as well as to obtain some variety. How do you get people to contribute articles in your Ezine? It is not a difficult task; in fact, it is quite simple. Most people like their names in print, just for name and fame and the sheer excitement of getting other people read their work. All you have to do is give your readers a topic and invite them to write a 500 words article on it. Skim through the entries you receive, and you will surely get at least one article that can be featured in your Ezine. Now, some people have great ideas, but not great writing skills. Do consider their idea and you can do some research and weave your own article around that article. Be courteous and give appropriate credit to the person who has given that basic idea, for example....’Thanks to Ms. Jenny Simmons of Santa Monica, California for the premise of this article’. You can also have collaboration with freelancers who write mainly on the Internet and are in constant need of marketing their own website. In exchange of their service, that is, by writing an article for your Ezine, they get their own name and contact information and website URL published in your Ezine. Its free publicity for them, and it is good for you as well. You can research for a variety of Ezines that relate to your target market in the Ezine directories. Then you can subscribe for them and get ideas for your articles. Some Ezines let you borrow their articles and also provide information about freelancers and how to find them. Negotiate with the freelancers, you can offer that you will provide them with a platform to voice their opinion and also give a link to their website at the end of their article for free. News stories You may also publish daily news headlines on your Ezine, which offer dual benefits to your readers. They get news headlines along with their choice of articles on a topic they truly enjoy. You may provide local news headlines as well as international stories. Also, you may offer specialized news stories, such as industry news about the subject of your Ezine. For instance, if your Ezine is about textile industry, you may provide information on what’s new in textile industry, new laws, breakthroughs, latest trends and so on. Besides, you can go to various news websites and feature their ads or even links on your Ezine. There are different ways to present news stories in your ezine. You may give short one line news headlines and then provide a link that directs the reader to the news website to get the full story. Similarly, you can also publish a short news story along with the headlines. Moreover, you can bring a little variation by adding your own style in it, sprinkling it with some wit. You may write your own opinion on the news stories – very similar to an editorial. The bottom line is that you must provide relevant and timely news to you readers, stale news have no value in this world of constant change. Reviews You may add variety to your ezine by reviewing some of the products available in the market and provide your own opinion on these. Writing a review is relatively a simple task. No matter what the subject of your Ezine is, you can always write a review on something related and enrich the content and quality of the Ezine by benefiting your readers. For instance, in your Ezine about the best eating places in New York City, you may feature a restaurant review every so often. You can rate the restaurant, ambience, food quality, service, location, variety of the menu, cuisine type and so on. Similarly, if your Ezine is about parenting, you can review schools, toys, educational games, parenting or children’s books, websites and so on. Just ensure that whatever review you present should be relevant to the content of your Ezine. You cannot review a recent pop album in an Ezine about horticulture! Here are a few useful tips on how to write a good review: Be brief and precise. Don’t write a story instead of a short review. Don’t sway from the topic and confuse your readers. Be relevant and choose your topic carefully so that it becomes a part of your Ezine. Set your standards high, and select only the choicest products for reviewing in your Ezine. Don’t patronize. Give an honest opinion; your readers will greatly appreciate that. However, don’t be overly critical, be tactful and write your reviews in good taste. View both sides of the coin and present an evenhanded review that reflects both the positives and negatives of the product under scrutiny. Advice your readers frankly about whether you recommend the product or not. Links Website links or URLs that direct your readers to relevant information is one great way to polish your Ezine and make it educational for your readers. Many Internet surfers find it difficult and often tedious to regularly update themselves with latest websites and even the usual websites related to their topic of interest. When they are presented with a list of most websites that are of interest to them at one place, it saves their time and energy. Now all they have to do is click on the websites one after another and there is an uninterrupted stream of information right on their desktop. One thing to note here is that not all links should be relevant to the topic of your Ezine. If there are additional links that you think will be useful to your readers, you can include them. For example, web-based email services, news websites, search engine URLs and so on.
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Browse Site3. Invite Guest Writers to Write in Your Ezine 5. Free Resources on Writing Skills 6. Write Attractive Descriptions 8. Free Hosts – a Definite No No 10. Suggest the Change Subtly to Your Readers 11. Creating a Comprehensive Online Media Kit 13. Always Look for Opt in Ezines 14. Auto Responder Improvements |
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